Vintage Prints - Related Info
Something about days long gone by always seems to fascinate us, and vintage advertising art is no exception. In fact, vintage prints are becoming increasingly popular as our understanding of the effort and quality of their production becomes better understood.
A Short History of Advertising Art
Before the invention of the printing press and their resultant newspapers, advertising was a fairly straightforward affair. You either produced a sample of your product in your stall or store and allowed potential customers to examine it (and order your product for themselves if they liked it) or you could rely on word of mouth to spread the news about the quality of your product.
However, once the printing press was invented and newspapers began being churned out to spread news and information to people over large geographical areas, it became cu (more)...
(less)...
stomary for merchants or those with items for sale to describe their products in such a way as to cause a desire for them in those who had never seen them, sometimes this would include a hand-drawn sketch of the product being sold. This was the very basic foundations of modern advertising.
As technology improved over the years, so did the artwork used in advertising, and some quite intricate examples of early advertising art; even hand drawn posters can be found in art collections. But it wasn’t until the perfection of lithography in 1870 that enabled the mass production of advertising posters that brought advertising art to the forefront of public awareness. Today collectors of fine art have developed a new appreciation for those early examples of mass-produced advertising art and have brought vintage advertising art back to popularity with a vengeance.
Examples of Vintage Prints - Advertising Art
Advertisements come in many shapes and forms. You can advertise products for sale or concerts, or movies or travel destinations. You can advertise political agendas or magazines, and each and every one of the above has their examples of vintage prints.
Some of the names you may recognize; Jim Fitzpatrick (of the Che Guevara poster fame) to Henride de Toulouse-Lautrec’s famous French-themed location posters to the cover art for magazines produced by such artists as Norman Rockwell.
There are hundreds of examples of vintage advertising art ranging from the covers for such magazines as Harper’s Bizarre and The New Yorker to ads for Coca Cola and Nabisco products, to advertisements for political propaganda such as Rosie the Riveter and the “Uncle Sam Wants You” enlistment vintage prints.
All of them had one thing in mind; sell the customer on the product. Make him or her want what we have to offer, and they were wildly successful. Even today we can feel the pull of some of those early advertisers’s skill with drawing the customer into a world where the product has made them feel good about themselves and the world around them, and it’s a world that, even today, holds multitudes in fascination.
|
Usually Ships in 24 Hours
